Security & Privacy


At FITERNITY you can be absolutely confident that your personal information will never be rented, sold, or otherwise shared with any third party. Naturally, this excludes the sharing of your shipping address with one of our shipping providers (UPS, FedEx or USPS) in order to ship you your product. This also excludes the transmitting of your fully encrypted credit card information (to process your payment) to the world's most trusted credit card processor, It's the same info that the most trusted online retailers in the world need to collect to process your checkout. Other than that, we got your back in every way. What we are trying to say is, your information is safe with us.



To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as information from certain third parties. Because we respect your privacy, we have procedures to ensure that your personal information is handled in a responsible manner. We have posted this Privacy Statement on our website to let you know what kind of information we collect, the purposes for which we collect and use the information, how it is handled, with whom it may be shared, and what choices you have regarding our use of your information.

Except where separate privacy terms are specified, this Privacy Statement applies to all information we collect or acquire from and about consumers through all media, channels and platforms, whether online, offline, print, telephonic, mobile, wireless, or otherwise, and whether existing now or in the future, including, without limitation through: (i),, and other websites owned, controlled or operated by us, including mobile versions of these websites; (ii) Fiternity channels, pages, and applications (including mobile applications, widgets, applets, plug-ins, etc.) that are hosted on third-party sites and platforms, including those hosted on third-party social media sites (e.g., Facebook, Twitter, and Google/YouTube); (iii) events and promotions sponsored or hosted by us, whether alone or jointly with others (e.g., sweepstakes, contests, giveaways, sales promotions, athletic events, etc.); and (iv) other data collection, acquisition and marketing channels (e.g., direct mail, paper and phone enrollments, cross-sell programs, loyalty programs, and affiliate marketing).

As we continue to develop our website and take advantage of advances in technology, our Privacy Statement may change. Please refer to this page frequently for the most up-to-date information.

FITERNITY, LLC ("FIT") operates this Web site, pursuant to agreements with FITERNITY, LLC ("FIT").  FIT ("we" or "us") recognizes that you you care about your personal information and we use it. We have created this Privacy Policy to inform you of our information collection, use and sharing practices for this Web site. Please also review our Terms & Conditions (link) which also govern your use of this Web Site.

The practices described in this Privacy Policy apply only to information gathered through this Web site and, where applicable, through FITERNITY in connection with this Web site, and do not necessarily reflect any practices with respect to information gathered through our affiliate sites that sell FITERNITY product through online means.  If you have any questions or concerns regarding this Privacy Policy, please feel free to send an email to 




We go to great lengths to protect your personal information. We use Secure Sockets Layer (SSL), the industry-standard encryption technology that ensures safe internet transmission of your personal information. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL; also, your browser may give a pop-up message stating that you're about to enter or leave a secure area. Using a browser that is SSL capable will ensure that your information is encoded/encrypted when it is sent over the internet. When you see SSL Secure logo on our secure checkout pages, be assured that your information is being transmitted to our secure servers. Ultimately, if you register an account with our website, your account and personal information is protected by the password you provide when you created your account. Always keep this password and login information private, and never share it with anyone. Also, remember to sign off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or an Internet café.

Unfortunately, no data transmission over the Internet and no data storage can be 100% secure. Consequently, while we endeavor to safeguard your personal information against unauthorized access and disclosure, we do not warrant or guarantee the absolute security of any personal information you transmit to, from or through our website. We will notify you in the event we become aware of a security breach involving your personal information stored by or for us. By disclosing your email address to us for any reason, you expressly consent to receive electronic notice from us in the event of such a security breach.

To make online shopping faster and easier, you may register with Using your email address and a password of your choice, you may access your account online at any time to add, delete or change information retained in your account.

If you are using a public computer, we strongly encourage you to close your browser at the conclusion of your session. Your information will still be stored with us but it will not be accessible to anyone else from that computer.

We encourage users to create a registered account on our website. The benefit of having a registered account on is having the ability to view past orders, and quickly access your shipping and billing information with a username and password. When you register with us as an online customer, we may ask for additional information such as what sports you play.

The alternative to having a registered account is being a "Guest" visitor. As a "Guest," you do not have access to past orders, or the benefit of storing your billing and shipping information on our site.

Unfortunately, we do not offer account registration at this time for International Consumers.



We receive and store any information you submit on our website or give us in any other way. You can choose not to provide certain information but then you may not be able to take advantage of many of our features. By usage of our website or through registration on our website, you grant us the permission to process your personal data that has been provided to us via the FITERNITY website in accordance with the provisions of this Privacy Statement. We use the information that you provide for such purposes as processing your order, responding to your requests, customizing future shopping for you, improving our website, and communicating with you.

Should you decide to register an account with the FITERNITY website, personal data that we will collect, store and use are the following: name and email address. Additionally, you have the option of providing your gender, birth date, sports interests, shipping/billing address, daytime phone number, size and team number.

Should you place an order, personal data that we will collect, store and use are the following: name, billing address, shipping address, credit card number and expiration date, email address and phone number.


When you visit our website, we receive and store certain types of information through automatic data collection tools including cookies, pixel tags, Web beacons, embedded Web links and other commonly used information gathering tools (“Automatic Data Collection Tools”). These Automatic Data Collection Tools collect certain standard information that your browser sends to our website such as your browser type and language, access times, IP address, user-agent string and click stream behavior (i.e., the pages you view, the links you click and other actions that you take in connection with our website). Please see below for more information about our use of cookies and pixel tags.


If you have registered an account with us or placed an order through our website, to help us customize shopping for you, improve our communication with you, and improve our business overall, we may obtain certain demographic information about you from reputable third party sources. For example, in the event we determine that you live in a geographical area where the climate is usually cold and you have subscribed to receive email communications from us, we would be more likely to send you communications highlighting our cold gear items.


We use the information that you provide to us via our website only for the following purposes: processing and fulfilling your order, responding to your requests and your product inquiries, direct marketing, customizing future shopping for you, improving our website, communicating with you and for our financial accounting purposes. Credit card information is used only for payment processing and fraud prevention.


Once you decide to place an order, if you are not a registered customer, you will be given the option to register an account with our website or to place an order as a guest only. If you choose to become a registered customer, your personal information will be saved on our system to facilitate your future purchases on our website. Also, as a registered customer, you will have the ability to view your order history on our website. On the other hand, if you choose to place the order as a guest only, none of your personal information will be saved by us upon completion of your order except as may be reasonably necessary to document our business activities or as needed for required disclosures. Please see the paragraph “What are your registration policies?” below for more information about your options to place an order as a registered customer or as a guest.


To help us make email communication more useful and interesting, we may receive a confirmation when you open email messages from if your computer supports such capabilities. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive email messages or other communications from us, please see the paragraph on “How do I opt out of receiving communications from Fiternity?” below.


Each registered customer has the choice of receiving announcements about our products and special events or promotions from us via postal mail, email and/or text messaging. You will receive promotional postal mail or email messages from us only if you have agreed to receive them by (i) leaving the check in the box next to the invitation to receive Fiternity news and promotions when entering your shipping and billing information to place an order or when registering, or (ii) clicking on “Email Signup” on our pages and entering your email address. You will receive promotional text messages from us only if you have agreed to receive them by providing your mobile phone number when you register your account or at checkout.



We use pixel tags and cookies to customize our web pages based upon purchases a visitor has made, to track (in the aggregate and not in terms of individual site visitors) the number of visitors to the site, the paths to the site, activity on the website and purchases, to enable interaction of our website with visitors for purposes such as adding items to a customer’s shopping cart, and to tailor advertisements which appear on other sites a visitor may visit to a visitor’s Web preferences and usage patterns. For additional information about pixel tags and cookies the ways in which we use them, please see the questions “What are Pixel Tags and how does Fiternity use them?” and “What are Cookies and how does Fiternity use them” below.


We use "pixel tags," (also known as “tracking pixels” or “web beacons”) which are small graphic files that allow us to monitor the use of our website. The use of pixel tags is industry standard technology used by most major web sites. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL (Uniform Resource Locator) of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie (please see “What are Cookies and how does Fiternity use them?" below) on the computer previously placed by that server. When corresponding with you via HTML capable email, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our email. One of the ways in which we use pixel tags is through a third-party service provider to serve ads on our behalf across the Internet. They may collect anonymous (other than the IP address of your computer) information about your visits to our Web site, and your interaction with our products and services. They may also use this information about your visits to this and other Web sites to target advertisements for goods and services. 


A "cookie" is a small data file stored by your web browser on your computer's hard drive. It allows us to recognize your computer (but not specifically who is using it) when you enter our site by associating the identification numbers in the cookie with other customer information you have provided us. That customer information is stored on our secured database. Some cookies will remain on the hard drive of your computer or mobile device for the duration of your browsing session, while others will remain for longer periods of time or will remain unless and until deleted by you. You may be able to configure your browser to accept or reject all or some cookies (other than Flash cookies), or notify you when a cookie (other than a Flash cookie) is set — each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences — however, you must enable cookies from our website in order to use certain functions on our website. For more information about Flash cookies and how to remove them, please see the section below entitled “SPECIAL NOTE – Flash Cookies” below.

We use cookies to identify the pages you click on during your visit to our site and the name of the website you visited immediately before navigating to We use this information to improve our site design, product assortments, customer service, and special promotions, and to occasionally deliver tailored Fiternity marketing when you visit other websites.

We may contract with third parties who may use cookies and collect information on our behalf or provide services such as credit card processing, shipping, promotional services or data management.

We may also use single pixel images on our website. This technology tells us more about browsing and buying activity within but none of your personal information (name, address, email address, payment information, etc.) will be received or shared with our third party service providers.

The use of cookies is a standard internet practice and most major websites use them. When shopping on, cookies allow us to manage the contents of your cart.
Please note:

You can refuse cookies by turning them off in your browser. If you turn off cookies, though, you will not be able to make a purchase from our website.